Printed marketing collateral can cover a wide range of items including:
- Flyers to acquire new clients
- Information cards to leave with existing clients
- Adverts in newspapers and local magazines, etc.
It should signpost clients to your website, social media channels and other contact details. Printed materials are a great way to attract new customers to the business (customer acquisition). Once you have their attention (and their first booking), other methods can be used to retain them as customers.